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Plan the Exit Before You Enter

Liquidity, resale depth and handover timing should shape the buy. A simple framework for thinking in cycles.

1 min read

Most buyers think hard about the entry and barely at all about the exit. It is the wrong way round. How, and how easily, you will eventually sell should shape what you buy, because the exit is where the return is actually realised.

Liquidity is the first question. Some communities trade constantly with a deep pool of buyers; others are thin, and an exit can take months at a discount. A higher yield in an illiquid district can be a trap if you may need to sell on someone else's timeline.

Handover timing matters too. Selling into a wave of competing handovers in the same community means competing on price; selling into a supply lull is a very different experience. Thinking in cycles, when stock floods and when it tightens, is part of timing an exit well.

The framework is simple to state and easy to skip: before you buy, sketch who the future buyer is, how deep that pool is, and what conditions you would be selling into. If the exit story is weak, the entry price needs to compensate. Plan the exit before you enter, and the buy decision gets sharper.

Educational content for general guidance only. Not investment, legal or tax advice.

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